FLorida Cancer Specialists: The Little Things

Art Direction, Design, Edit

Inspired by the diverse communities and people that Florida Cancer Specialists & Research Institute serves, this campaign captures how life’s littlest moments have the biggest impact. In a radically different approach to cancer treatment storytelling, The Little Things campaign moves our established Every Step of the Way brand platform from diagnosis into a new phase of the cancer journey and story: treatment.

Rather than traveling for treatment in cities near and far, patients can get the most trusted, sound and innovative care possible close to home — giving them more time to spend on the things that matter most. Through inclusive, uplifting visuals and messaging, we connect to audiences by reinforcing how during treatment, Florida Cancer Specialists & Research Institute gives them more of the moments in life that bring meaning.