AdventHealth: Amalie Arena Experience

Art Direction, Design, Animation

Teaming up with the Tampa Bay Lightning enables AdventHealth to reach new audiences and cultivate brand affinity within the hockey community. After an incredible Stanley Cup win, AdventHealth used this fandom-fueling event as an opportunity to re-activate its brand within the Lightning’s home base, Amalie Arena. 

To get fans excited about their personal goals—not just their favorite team’s goals— AdventHealth utilized a centerpiece video wall consisting of a 2-minute-long video of visually captivating animations and footage. Supported by 16 other assets that were developed for the arena and in-game activations, fans never missed an opportunity to consider their health goals. Whether that goal is to score the game winner, to cross something off their bucket list or to share an experience with someone they love, the installation highlighted how AdventHealth can help fans reach their goals by helping them feel whole.